Ftc Dietary Supplement Advertising Guide

Dietary supplements information for industry on dietary supplements.

Ftc dietary supplement advertising guide. An advertising guide for industry ftc fda basics for industry. An advertising guide for industry. For more general information on advertising policies call the ftc s division of advertising practices at.

In 1998 the commission issued dietary supplements. The official website of the federal trade commission protecting america s consumers for over 100 years. But while some have proven benefits many don t.

The basic axiom of ftc advertising principles the guides points out is that all parties who participate directly or indirectly in the marketing of dietary. Dietary supplements may seem like harmless health boosters. The answer to these questions is that advertising for any product š including dietary supplements š must be truthful not misleading and substantiated.

But not all of these products live up to the advertising claims that they can help people lose weight combat disease and improve their cognitive abilities the federal trade commission combats this type of deceptive advertising in. Identifying express and implied claims 2. 2 although dshea does not directly apply to advertising it has generated many questions about the ftc s approach to dietary supplement advertising.

Americans spend billions of dollars every year on supplements foods and devices in hopes of improving their health and fitness. Identifying claims and interpreting ad meaning 1. The guide clarifies ftc advertising law and how it relates to the requirements of dshea.

Unlike drugs dietary supplements aren t evaluated or reviewed by fda for safety and effectiveness and even natural supplements can be risky depending on the medicines you take or the medical conditions you have. The answer to these questions is that advertising for any. Given the dramatic increase in the volume and variety of dietary supplement advertising in recent years ftc staff is issuing this guide to clarify how.