Dietary Supplement Industry Marketing

The dietary supplements market continues to grow at a rapid pace as a result of increasing consumer awareness of a good diet for healthy living.

Dietary supplement industry marketing. Sexual enhancement bodybuilding and weight loss products were the top three problem categories. Ankur gupta head marketing communications. Factors such as rising health concerns and the changing lifestyles and dietary habits have been driving the product demand.

The global dietary supplements market size is projected to reach usd 230 73 billion by 2027 registering a cagr of 8 2 over the forecast period according to a new report by grand view research inc. Global dietary supplements market by type botanicals vitamins minerals amino acids probiotic other by application food beverages health care products other by region and key companies industry segment outlook market assessment competition scenario trends and forecast 2019 2029. Global vitamins and supplements market report 2020 by key players types applications countries market size forecast to 2026 based on 2020 covid 19 worldwide spread contact us.

The market is backed by rising health awareness globally among consumers of all age groups coupled with a considerable rise in the number of fitness centers and gymnasiums. As part of nutrition business journal s global issue matthew oster head of consumer health at euromonitor international introduces his perspective on what s happening in the dietary supplement industry around the globe the impacts of covid 19 and how other trends are playing out regionally read the full interview with oster below. There has also been an increased focus in the last few years on potential fda bans of certain vitamins and supplements that may be harmful such as a.

How has the global dietary supplements market changed. A positive outlook toward the sports nutrition market is also among major driving factors. The dietary supplements market is preliminarily driven by the paradigm shift toward preventive health management practices amid rising healthcare costs and increasing burden of lifestyle diseases.

Dietary supplements market research reports industry analysis under the dietary supplement health and education act of 1994 dshea a dietary supplement is defined as a product intended to supplement the diet and contains any of a number of ingredients such as. Between 2004 and 2012 more than half of all class 1 recalls by the fda were dietary supplements. The global dietary supplements market is expected to witness significant growth over the forecast period accounting for us 252 100 mn by 2025 reflecting a cagr of 7 4.

Increasing innovation by key as well as small market players operating in the dietary supplements industry is further augmenting the growth of the market at the global level. For instance in march 2018 the ght companies announced the launch of new product line of 100 vegan supplements. Global dietary supplements market is projected to grow with a cagr of 6 9 during the forecast period 2020 2025.