Dietary Supplement Advertising Guide

Dietary supplement advertising and promotion keep in mind that a great deal of what you hear or read about dietary supplements is based on anecdotal evidence.

Dietary supplement advertising guide. Dietary supplements work by giving your body excess nutrients. The guide describes basic principles of advertising and labeling law and uses examples from the supplement industry to illustrate how those principles apply. Dietary supplements are designed to supplement your diet.

Under the dietary supplement health and education act of 1994 dshea. Many of the big companies have set up specific chapters within the company to deal with analyzing the safety of their product and ensuring the proper labeling is present so that the product passes all of the dshea requirements. Offline marketing especially print and broadcast media still have a role in marketing your dietary supplement.

Anecdotal evidence is based on people s even doctors personal experiences or opinions rather than objective controlled research studies. The fda is the federal agency that oversees both supplements and medicines but the fda regulations for dietary supplements are different from those for prescription or over the. This means that if you eat a balanced diet then you may not need any of those supplements that you see on television or the internet.

Dietary supplement advertising including ads broadcast on radio and television falls under the jurisdiction of the federal trade commission. While brick and mortar stores can help supplement sales promotion and advertising word of mouth recommendations always create a. However dietary supplements may still be beneficial if taken correctly.

Tv and radio and newspapers and magazines can help educate customers on dietary supplement products. They are not medicines and are not intended to treat diagnose mitigate prevent or cure diseases. Manufacturers and distributors of dietary supplements and dietary ingredients are prohibited from marketing products that are.

It is unlawful for dietary supplement manufacturers to mislead consumers with false advertising about their product. Once a dietary supplement is on the market fda has. The objective of the harmonised rules on those products in directive 2002 46 ec is to protect consumers against potential health risks from those products and to ensure that they are not provided with misleading information.